About Us

Core Purpose

We Exist to Renew You

Our Customers

We are passionate about being the kind of business that refreshes and renews our customers with:

  • Trustworthy products vetted by healthcare practitioners
  • Easy-to-use websites and order processes
  • Generous warranties and return policies
  • A US-based Customer Care team that answers the phone and has the authority to take action

We aim to be the business that leaves our customer saying, “I didn’t know anyone still does business like that.”

Our Associates

We strive to create a genuine culture and collaborative work environment where our team members can thrive through:

  • The development of MASTERY, AUTONOMY, and PURPOSE in every role
  • Implementation of EOS for clear communication of goals, financial performance, KPI tracking, and more
  • Company-wide bonus plans and fair-market benefits packages

We aim to be the business that leaves our associates saying, “I can’t believe I get to work here.”

Our Partners

We are committed to being the kind of business other businesses want to do business with through:

  • Clear communication of expectations
  • Honoring all contractual obligations
  • Paying our partners on time
  • Honoring and respecting those who help us achieve our goals as allies and true business partners

We aim to be the business that leaves our partners saying, “If every customer was like them my job would be a dream.”

Core Values


We value those with a deep commitment to customer care. We are always thinking about the customer. We are obsessed with our customers. We are obsessed with the customer experience. We want it to be great today, and we want it to be even better tomorrow. We want to become legendary for our service. We impress our customers past the point of them saying “Wow”, we impress them to the point of saying “Wowzers.” The customer comes first; everything else is secondary. In a Word: Service. Quality. Transparency. Humility. Empathy. Frictionless. Legendary. World Class.


Find It. Own It. Finish It.” We value those with a “can do” attitude. We always find a way. Rather than simply identifying and discussing the problem, we develop the answer. We are bulldogs when it comes to problems. We follow through with the solution to the bitter end. We own it. We don’t pass the buck. We accept (and want) personal responsibility. We always find a way. In a Word: Perseverance. Problem-solving. Persistence. Relentless. Responsibility. Finish. Complete. Answer. Ownership.

Renew & Grow

We value those who put a high value on personal and professional growth. We are not satisfied with where we are; we want to get better. We constantly look for ways to grow and improve. We want to grow and improve our skill set. We want more authority and responsibility. We independently seek ways to grow our knowledge base and become more important to the organization. We read, participate in online seminars, and attend local continuing education events. In a Word: Initiative. Responsibility. Invest. Learn. Expand. Advance.

U 1 Me 2

You first, me second. We value those who treat others well. We treat our co-workers with respect and honor, as one would a beloved family member. We are a big family. If one is hurting, we are all hurting. If one is doing well, we all celebrate. This family attitude spills over into the way we treat our customers and our suppliers/vendors. We put others first. In a Word: Love. Honor. Respect. Humility. Cooperation. Transparency. Selflessness. Teamwork.

Do Right

We value those Associates who want to do the Right thing and do the thing Right. It is more than just being confronted between two choices…Right and wrong. Of course we want to choose Right instead of wrong. But it is more than that. We do the Right thing even when no one would ever know. We do the Right thing when no one is looking. When faced with Good, Better, and Best; we choose Best, no matter what the cost. We do things the Right way the first time versus doing it halfway and then having to go back and do it over. We also follow The Golden Rule. It’s about treating each other Right. Especially our customers and our suppliers/vendors. And our Associates, our Investors, and our Board of Directors. In a Word: Character. Integrity. Accuracy. Completeness. Quality. Thoroughness.

Our History

We’re proud of where we’ve been and where we’re going. From humble beginnings in 1999 to industry leaders today, it’s been an enthralling and evolving ride.



It all started in 1999 when our CEO, Jay Clarke, founded and launched Magazines.com before e-commerce was cool. Establishing expertise in D2C online marketing, website development, and subscription management, Magazines.com would grow to be the #1 magazine superstore in the world.



As the world transitioned to all things digital, from books to movies to magazines, Renew Co understood the future was bright in the online subscription business but would require diversification. With that in mind, we launched Cleaner Filters to provide fast, easy delivery of HVAC air filters every 30, 60, or 90 days to thousands of customers across the country.



Continuing the transition, Renew Co acquired our first business in the burgeoning vitamin & supplement space, Natural Healthy Concepts. This acquisition not only allowed us to enter a new vertical but challenged us with our first retail store and distribution center.



Having raised significant capital to consolidate the major players in the online HVAC filter space, FilterEasy came knocking and we agreed to terms that would allow them to roll Cleaner Filters into their family of brands.



Looking to dramatically expand its online and D2C presence, Merideth Corp., the premier magazine publisher in the world, acquired Magazines.com ending a 20-year run for Renew Co in the e-commerce magazine subscription sales business.



Doubling-down on the vitamin & supplement vertical, Renew Co acquired one of its then-competitors, Professional Supplement Center. This acquisition also gave us our second distribution center and our second retail store and cemented us as a serious industry player.



As a stand-alone brand developed by the founders of Professional Supplement Center, Diamond Formulations became our first “house brand” adding the core competency of custom formulation and manufacturing to our toolbelt.



Looking to not only broaden our house brands offered but also to become a player on Amazon and Walmart , Renew Co acquired Core Med Science a doctor-formulated, Amazon-first brand with a small concentration of skus specializing in liposomal delivery of nutrients.



As our first B2B play in the vitamin & supplement vertical, OIAM was founded to serve athletes with products designed specifically for peak performance. Major college and professional sports teams now have the ability to create custom vitamin packs with NSF for Sport certification, and we’re just getting started.